Harley Davidson is ready to hit the road and roll as the official motorcycle for the 74th Annual Daytona Bike Week.
All activities of this year’s Daytona Bike Week will start on March 7 at 9am and will end on March 14 at 5pm. This year’s activities will be held at the Daytona International Speedway.
This March, the Speedway is the pace to be with the 2015 motorcycle line up. Here, you’ll get to participate in product riding demonstrations that include Harley Davidson motorcycles from Road Glide, Ultra Limited Low, Street and Freewheeler. There will also be 16 customized models to take for a spin.
One of the highlights of this year’s Bike Week is the special reveal of the 2015 CVO Street Glide featuring Carbon Crystal with red hot Phantom Flames paint.
There are a whole lot of other activities planned, such as the MDA Women’s Ride, a H-D customization motorcycle showcase together with the daily police skills shows. Demonstrations of other Harley-Davidson general merchandise is also included in the event.
As for other notable participations in Daytona Bike week, Official Wille G. and H.O.G products will be made available at the Speedway during Bike Week. This will be the only H.O.G stop at the rally.
Kris Schoonover, manager of H.O.G and Events says, “Every year we seem to forget just how long winter can be for us in Milwaukee and throughout the U.S.”
“Daytona Bike Week marks the start of the riding season, and we can’t wait to join everyone to celebrate hitting the road.”
Six lucky military veterans just received their new 2015 motorcycles from Harley-Davidson.
The surprise was jumpstarted by a partnership between Harley-Davidson and the Wounded Warrior Project to inspire and encourage service men and women who are living with post-traumatic stress disorder (PTSD).
Great grandson of the co-founder, Bill Davidson, together with six other Harley-Davidson employees who are veterans, rolled out the new bikes with a police motorcade to Jacksonville, Florida to deliver the goods. The riders gifted the hogs to injured veterans during their press conference announcing the partnership.
All of the veterans have been diagnosed with PTSD and were carefully handpicked because, even if they’re all experienced riders, they don’t have access to bikes because of certain hardships. All six veterans are affiliated with the Wounded Warrior Project.
EVP of Warrior Relations at the Wounded Warrior Project, John Roberts says, “It is important to have the support of corporations like Harley-Davidson which understand the long-term needs of our nation’s veterans and are willing to work with us to help warriors uncover and live with their ‘new normal’.” “We know from our warriors that recreational activities like motorcycle riding provide a multitude of therapeutic benefits for those living with PTSD.”
As part of the partnership, Harley-Davidson will be collaborating with the Wounded Warriors Project to create a program focusing on helping veterans experience the positive benefits of being on the open road. Motorcycle riding has been known to provide positive and therapeutic rewards to those with PTSD.
Incoming CEO for Harley-Davidson, Matt Levatich says, “We’re proud of the nearly 100 years of support Harley-Davidson has provided to the men and women who defend our country and our freedom.”
“Our partnership with Wounded Warrior Project builds on that legacy by supporting these veterans in their quest for strength, freedom and independence.”